Jay Leno is rapidly losing support from viewers who have joined "Team CoCo" in solidarity with Conan O'Brien.

Last night on The Jay Leno Show, the strong-chinned former king of late night was humorously "ripped a new one" by late night colleague Jimmy Kimmel.

Tolerating the sharp-edged ribbing, Jay Leno smiled his way through an awkward segment that left many viewers asking: "Did Jimmy Kimmel really just say those things to Jay Leno on The Jay Leno Show?"

When Kimmel was asked if there's any show he would still like to host, the comedian responded: “Oh, this is a trick, right? Where you get me to host 'The Tonight Show,' and then take it back from me? Listen, Lucy, I’m not Charlie Brown. I don’t fall for that trick.”

Leno subsequently joked that he might transition to ABC, which prompted Kimmel to add: "Listen, Jay, Conan and I have children....You've got $800 million. For God's sake, leave our shows alone!"

Image via NBC