LeBron James May Win An NCAA Title
LeBron James has signed a sponsorship agreement with the powerful University of Kentucky to have the Wildcats wear LeBron-branded basketball gear during the 2011-2012 season. Nike has also finalized similar deals with the University of Miami (FL) and Ohio State.
The implementation of LeBron facsimile clothing follows the Michael Jordan playbook of marketing. Plus, it takes place during an NBA lockout, which will last awhile.
With James having won exactly zero pro titles, can you imagine an NCAA Finals, next April, featuring Kentucky and Ohio State, all clad in LeBron's clothing line?