iFollo.com Partners with Shovio.com to Launch First Fully-Interactive Entertainment Talk Show

iFollo.com, a fan-driven online community where real fans can share
personal encounters with real celebrities, today launched iFollo TV as
part of a strategic partnership with Shovio.com, the first two-way
video broadcasting network. iFollo Vice President of Entertainment
Business Development and former E! Entertainment Television host,
Michael Essany, will host the weekly iFollo TV broadcast featuring
celebrity guests, iFollo fans and the latest celebrity and
entertainment news.

Shovio is a revolutionary two-way broadcasting network that combines
the look of TV and the spontaneity of radio with the interactivity of
the Internet. Through Shovio’s innovative, proprietary technology,
viewers will participate in live iFollo TV broadcasts through real-time
audio and video interaction with Essany, celebrity guests and fellow
fans.

"As Rupert Murdoch put it, ‘technology is shifting the power away
from the editors, the publishers, the establishment, the media elite’
and placing that power in the hands of everyday people,” said Colin
House, CEO of iFollo. “Combine the real stories real people share of
their personal celebrity encounters on iFollo.com with Shovio’s robust,
interactive platform and the result will revolutionize the way fans
interact with their favorite celebrities and elevate citizen journalism
to a new level. This partnership is the fulfillment of Murdoch's
visionary statement."

Shovio’s offering includes both professional Shovio broadcasts from
seasoned radio and entertainment hosts as well as ShoCasts from budding
talent. iFollo TV and Essany bring a wealth of entertainment background
and expertise to Shovio’s current line-up of professional hosts with
years of on-air experience.

“iFollo TV is the perfect marriage between iFollo’s unique offering
and Shovio’s breakthrough broadcasting web technology,” said Shovio
founder Leslie Gold. “With Shovio, we’re not talking about a local
presence or even that of a national network. This is the emergence of a
global network that is instantly scalable to millions of participants
worldwide – picture NBC without the limitations of a traditional
network. This is literally the democratization of television.”

With iFollo TV, the real stories from iFollo.com of real
individuals’ personal experiences with celebrities take form in an
interactive dialogue among viewer, host and guest. As celebrities make
news and capture national attention, Essany will share corresponding
content from iFollo.com users and real-time input from iFollo TV
viewers to shape a more complete, dynamic profile of the celebrities
making headlines.

In addition to celebrity guests and entertainment news, iFollo TV
and Essany will also feature interviews with individuals from all walks
of life.

“iFollo TV is meant to be a talk show with a twist, highlighting not
only the latest celebrity happenings, but also ordinary people with
extraordinary stories to share,” said Essany. “Thanks to Shovio’s
interactive format, iFollo TV can be something truly original that
resonates with our viewers because it’s built on their input. This
isn’t our show, it’s their show.”

iFollo TV launches Friday, January 15 at 9 p.m. EST when Essany
welcomes celebrity guest Justin Roberts, World Wrestling Entertainment
ring announcer who appears each week on WWE’s Monday Night Raw. Sports
entertainment fans can tune into iFollo TV on Shovio.com for this
exclusive interview.

To share celebrity encounters, participate live with iFollo TV or for more information, visit www.iFollo.com and www.Shovio.com.

About iFollo

iFollo, LLC, is an interactive, online, fan-based community that
enables people to share personal celebrity experiences, photos and
video. Ratings and user-generated content ensure that iFollo remains
grounded in its roots of Real Stories. Real People. Real Celebrities.
Responsible celebrities embrace iFollo’s unique content with less
gossip, fewer scandals and less hype. iFollo is headquartered in Park
City, Utah. For more information, please visit www.iFollo.com

About Shovio

Founded in 2009 and based in New York City, Shovio is a digital
broadcasting network that created the first proprietary technology to
enable live, interactive broadcasting with two-way video and audio
interaction between host, interviewee and viewer. Shovio broadcasters
can instantaneously integrate separate videos, images and graphics
content in PIP format. The platform is supported with robust social
networking features that maximize interactivity of the medium and
connection with the audience.