Michael Essany to Develop Strategic Partnerships, Manage Entertainment Ventures for iFollo

iFollo.com, a fan-driven online community providing a place where real fans can share personal encounters with real celebrities, today announced Michael Essany, former E! Entertainment Television host, as its Vice President of Entertainment Business Development. Essany will be responsible for developing strategic partnerships with entertainment companies, celebrities, agents and media, as well as all aspects of content creation and production for iFollo’s entertainment ventures.

“There is a tenacity and passion about Michael that is undeniable and that’s what every breakthrough company needs,” said Colin House, CEO of iFollo.com. “His accomplishments at such a young age are evidence of his incredible vision and motivation. As we pair that passion with iFollo’s unique offering, we know we’ll drive tremendous results.”

Essany captured the entertainment industry and the media’s attention when, as a young teenager, he created and hosted a celebrity talk show from his parents’ living room that quickly catapulted him onto the national scene and into E! Entertainment Television’s lineup. He was recognized by People magazine as “One of the Twenty Teens Who Will Change the World” and was included among A&E Biography’s celebrated list of America’s Most Remarkable People by age 23.

“iFollo is unlike any forum for sharing individuals’ personal experiences with celebrities and I’m thrilled to be a part of it,” said Essany. “There is a marked shift in the way the public is gathering, interpreting and sharing news. iFollo places that power into the hands of everyday people and adds a dimension to celebrity profiles that resonates with individuals in a way no other medium does.”

Essany appeared as a guest or contributor on some of television’s most widely viewed programs, including Oprah, The Tonight Show, NBC’s Today, CNN, CBS News, FOX News, Extra and Access Hollywood. In 2005, his own interview/reality series, The Michael Essany Show, was sold to the BBC in Great Britain, where it became an enormous success and still remains in syndication.

“Michael has such a breadth and depth of industry experience,” continued House. “He understands the future of television and radio and has put all his energy into matching it with iFollo’s digital offering.”

iFollo is an interactive, fan-driven community that allows users to share their personal stories, photos and video about celebrities. The site is the only place where real people can share real encounters for a genuine, first-hand and unfiltered profile of celebrities.

To post celebrity encounters or for more information, visit www.iFollo.com.

About iFollo

iFollo, LLC, is an interactive, online, fan-based community that enables people to share personal celebrity experiences, photos and video. Ratings and user-generated content ensure that iFollo remains grounded in its roots of Real Stories. Real People. Real Celebrities. Responsible celebrities embrace iFollo’s unique content with less gossip, fewer scandals and less hype. iFollo is headquartered in Park City, Utah. For more information, please visit www.iFollo.com