iFolloSports.com Social Media Rundown: Durant's Under Armour Offer
Darren Rovell on Kevin Durant - Twitter
NBA superstar Kevin Durant has recently been offered an incredibly hefty package from sportswear manufacture Under Armour. The deal, which is in the $265 million through $285 million range (over 10 years), also consists of other incentives, one of which being the building of a community center in Durant's mother's name. Nike, Durant's current shoe sponsor, has the right to match the offer, per the terms of his existing contract. Durant initially signed a seven-year/$60 million deal with Nike, earning him $8.5 million annually.
ESPN's Darren Rovell added some additional insight, via his Twitter account, all on August 20.
Kevin Durant's representation has informed Nike that it has a $265M-$285M deal from Under Armour. Nike has the right to match.
— darren rovell (@darrenrovell) August 20, 2014
If Durant does Under Armour deal, he'll be more an employee of UA than the Thunder
— darren rovell (@darrenrovell) August 20, 2014
Durant took $22M less to sign with Nike over adidas in his rookie year. If Nike doesn't match UA, he can still chose them.
— darren rovell (@darrenrovell) August 20, 2014
If Under Armour deal with Durant goes through, UA will be spending 10% of its marketing budget on biz that is currently 1% of its revenues
— darren rovell (@darrenrovell) August 20, 2014
Durant wouldn't be the only NBA player to make more on shoe deal than on court. LeBron will likely make around $30M from Nike this season.
— darren rovell (@darrenrovell) August 20, 2014
Yes, there is a huge amount of $ on the table for KD's new shoe deal, but people close to him say it has weighed heavily on him.
— darren rovell (@darrenrovell) August 20, 2014
It will be interesting to see how much Under Armour's incredible financial offer plays a role in Durant's decision of whether to jump ship from Nike, or if Nike decides to even match the deal, since no decision seems to have been made.
Stay tuned…
