iFolloSports.com Social Media Rundown: Twitter “Buy Now” Button

Twitter recently announced that it will soon be implementing a “buy now” button for their interface, so that users can purchase items directly from their timeline.

SportingNews.com went into great detail regarding the potential ramifications of this innovation.

Brian Wagner, University of Washington Intercollegiate Athletics Manager of Digital Media/Internet Services provides perhaps the most insightful analysis.

It will be interesting to see how this new Twitter initiative plays out and if it does in fact drive sales, as predicted. Seeing some stars in a new uniform, this or next year, could prove to be the very first test.