Women's World Cup Present & Future

2011 FIFA Women's World CupJapan's exciting victory over the USA on penalty kicks brought ESPN a huge national rating of 8.6, the second highest TV rating ever for women's soccer, trailing only the 1999 World Cup final between the USA and China on ABC, which garnered a 13.3. 

By comparison, the final round of the British Open on ESPN & ABC had a paltry 2.8 rating. Interestingly, the highest TV markets included: Baltimore, Washington DC and Norfolk. 

But, what does this really mean?  

Many columnists and radio talk show hosts are overrating the women's soccer tournament.  They are pontificating on what this does for soccer in America and what this does for women's sports in America. 

The answer is very little. 

Our populace is just not significantly interested in soccer or women's sports in general except during the Olympic Games and the World Cup.  Do you even know if we presently have a professional women's soccer league?  Do you know the names of the teams?  I didn't think so.